About

A Senior Product Designer & UX Strategist with a background in graphic design and front-end development. I specialise in human-centred design that simplifies complex systems.

My work focuses on understanding problems deeply, asking the right questions, and aligning solutions with both user needs and business goals. I design structured, intuitive experiences across banking, startups, and government. I also leverage AI tools to enhance design workflows and deliver smarter solutions.

I'm often described as a strong team player and the "glue" that brings clarity and alignment across teams.

Leila

Skills & Expertise

End-to-end Product DesignCX StrategyAI Tools in UX Interaction DesignJourney MappingData-Driven DesignUI DesignPrototyping (Figma)Design SystemsResponsive DesignUX Research & Usability TestingA/B TestingAccessibilityiOS & Android App DesignWeb Design

Work history

Senior Product Designer

Westpac Group

Dec 2025 to Apr 2026

Designing BizEdge, a business lending platform for bankers, focused on complex workflows like document management and serviceability.

Senior Product Designer

Commonwealth Bank

Nov 2021 to Aug 2025

Led end-to-end design across Home Buying and Insurance, improving key journeys and delivering data-driven solutions across app and web.

Product Designer

Service NSW

May 2021 to Nov 2021

Designed Digital Identity features, ensuring accessibility, compliance, and a seamless experience for government services.

UX/UI Designer & Front-End Developer

TIKS (Chocolate Coded)

Dec 2018 to Dec 2020

Delivered end-to-end design and development for workplace safety platforms across web and mobile.

UI Designer

Equitise

2017 to Sep 2018

Designed responsive dashboards and financial data visualisations.

Graphic Designer & Packaging Designer

Earlier Experience

Jul 2010 to Sep 2016

Delivered branding and packaging design solutions for FMCG and corporate clients.

Contact

I'm always interested in hearing about new projects, design challenges, and collaboration opportunities. Whether you have a question or just want to say hello, feel free to reach out.

I typically respond within 24 hours on business days.

Connect

Based in

Sydney, Australia

Available for remote work worldwide

Get in touch

Services I can help with

  • CX strategy and service design
  • End-to-end product design for web and mobile
  • UX research, testing, and journey mapping
  • Design systems and high level UI design
  • AI-assisted design workflows and concept development